This article will take you through:
- What are Audiences?
- Where can I find my Audiences?
- How can I create my own Audience?
- How can I use the Audiences to send messages to my customers?
- Next steps and additional support.
What are Audiences?
Audiences are a way for you to segment your leads and clients. The groups created in the Audiences section can be used to target specific customer groups in your one-off campaigns and later in your automated messages. Initially, the groups created in Audiences will only be applicable to one-off campaigns.
If you're not seeing audiences in the one-off emails, rest assured they will be available soon.
Where can I find my Audiences?
Audiences are either preset or custom. To find the preset Audiences, navigate to the ‘Connect’ tab, you will see the ‘Audiences’ tab.
Within the Audiences section, you will be able to view the preset audience groups that are available for one-off campaigns:
- Active memberships
- Clients with an active unlimited or restricted membership
- Active memberships in the last 45 days
- Clients with an active membership with at least 1 visit in the last 45 days
- Former clients
- Membership is cancelled/expired
- Leads on trial
- Leads on a free or paid trial
- Expired trials
- Leads with an expired free or paid trial
- Failed payments
- Clients with a membership in an overdue status
- Low attendance
- Clients with 0 visits in the last 14 days
Your audience view will look like this:
Clicking on the audience name will open a panel, showing the filters that are used to create this audience. You will also see a preview of how many customers are currently in that audience.
How can I create my own Audience?
In addition to the preset audiences, you can create your own custom Audience.
To do this, navigate to the Audience tab an click on the '+Audience' button in the top right corner. Complete the required details, and click 'Save'.
Note that the only filters available are Lead or Client, and Membership status. Timeframe filters will be added in a future release.
How can I use the Audiences to send messages to my customers?
You can use any of the Audience presets in your one-off emails. Simply navigate to Messages > One-off emails and click to create an email. You will see all of the audience presets available for selection.
Next steps and additional support:
As mentioned, there are several releases planned to enhance our new Audiences section, providing you with more flexibility and customisation to target your customers as desired.
The Audiences feature is only available for customers on Boost and Elite plans.
For more information about Glofox communication tools, click here.