This article will take you through:
- What are Audiences?
- Where can I find my Audiences?
- How can I create my own Audience?
- How can I use the Audiences to send messages to my customers?
- Next steps and additional support.
What are Audiences?
Audiences are a way for you to segment your leads and clients. The groups created in the Audiences section can be used to target specific customer groups in your one-off campaigns and later in your automated messages. Initially, the groups created in Audiences will only be applicable to one-off campaigns.
If you're not seeing audiences in the one-off emails, rest assured they will be available soon.
Where can I find my Audiences?
Audiences are either preset or custom. To find the preset Audiences, navigate to the ‘Connect’ tab, you will see the ‘Audiences’ tab.
Within the Audiences section, you will be able to view the preset audience groups that are available for one-off campaigns:
- Active memberships
- Active memberships in the last 45 days
- Former clients
- Leads on trial
- Expired trials
- Failed payments
- Low attendance
Your audience view will look like this:
Clicking on the audience name will open a panel, showing the filters that are used to create this audience. You will also see a preview of how many customers are currently in that audience.
How can I create my own Audience?
In addition to the preset audiences, you can create your own custom Audience.
To do this, navigate to the Audience tab an click on the '+Audience' button in the top right corner. Complete the required details, and click 'Save'.
How can I use the Audiences to send messages to my customers?
You can use any of the Audience presets in your one-off emails. Simply navigate to Messages > One-off emails and click to create an email. You will see all of the audience presets available for selection.
Next steps and additional support:
As mentioned, there are several releases planned to enhance our new Audiences section, providing you with more flexibility and customisation to target your customers as desired.
The Audiences feature is only available for customers on Boost and Elite plans.
For more information about Glofox communication tools, click here.