This article will take you through:
What are Audiences?
Audiences are a way for you to segment your leads and clients. The groups created in the Audiences section can be used to target specific customer groups in your one-off campaigns and later in your automated messages. Initially, the groups created in Audiences will only be applicable to one-off campaigns.
Please note: we are continually working to enhance this feature. To start, you can simply view the audiences that are available to target in your one-off campaigns. In an upcoming release, we will be adding additional audience groups that you can use to target i.e. Former Clients. At a later point, you will also have the ability to customise your audiences.
Where can I find my Audiences?
Under the ‘Connect’ tab, you will see ‘Audiences’.
Within the Audiences section, you will be able to view the audience groups that are available for one-off campaigns:
- Active memberships
- Active memberships in the last 45 days
Your audience view will look like this:
Clicking on the audience name will open a panel with more details:
Next steps and additional support:
As mentioned, there are several releases planned to enhance our new Audiences section, providing you with more flexibility and customisation to target your customers as desired.
For more information about Glofox communication tools, click here.