70% of online shoppers abandon their carts before purchase. With Amplify’s workflow “Cart abandonment”, we want to make it effortless for you to engage with customers who have added a membership to their cart through the web portal but failed to complete the purchase. This is a great opportunity to remind customers why your studio is great, prompt them to complete their purchase, or even ask if there are any barriers or gaps in your sales process that prevented them from completing the purchase initially.
You can find the workflow by going to Connect > Messages > Automated messages and scrolling to the Cart abandonment workflow, as shown on the below GIF:
To customize the messages in this workflow, you must first click on it. From there, you will see:
- Flow Start rule: the workflow targets any customer who has logged in/signed up on the web portal and began purchasing a service but did not complete it
- Flow Stop rule: the workflow stops if the customer purchases a new service
- The sequence of messages set up
You can then click on each individual message and edit its content accordingly.
If you have any queries on the above, please contact our Support team.