Integrating Glofox with Facebook Pixel

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This article will take you through;

  1. What is the Facebook Pixel
  2. How does Facebook Pixel work
  3. How to Integrate Facebook Pixel with Glofox
  4. Pixel event types
  5. Next steps and additional support

What is the Facebook pixel 

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website. The Glofox integration with pixel will allow you to track visits and conversions on your website (timetable, membership page, etc.)

By tracking information like who visits classes, who has viewed the membership page, who completed the registration, and so on, you will be able to build target audiences on Facebook to assist you with your advertising and marketing campaigns. 

The Facebook Pixel integration is not available on all Glofox packages. To find out more or to upgrade, get in touch with your Glofox Onboarding Manager at customersuccess@glofox.com 

How does Facebook pixel work

Once set up, the pixel will fire when someone takes an action on your website. Examples of actions include; adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in 'Events Manager'. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again in future Facebook ads.

How to Integrate Facebook pixel with Glofox

Step 1: Get your Facebook pixel ID from your Facebook Business Manager

  1. Log in to your 'Facebook Business Manager' account
  2. Go to the 'Pixel' tab in the 'Events Manager'.
  3. Click 'Set up Pixel'
  4. Click 'Use an Integration or Tag Manager'
  5. You will then receive a 15 digit Facebook pixel ID, copy this and proceed to 'Step 2' below; 

Step 2: Integrate your Facebook Pixel ID with your Website Integration

  1. From your Glofox dashboard, click on the ☰ icon, located on the top right-hand side 
  2. Click 'Website Integration'
  3. Scroll to the bottom of the Page, where you will see a section for 'Facebook pixel'
  4. Enter your 'Facebook pixel ID'
  5. Click, 'Save'

facebook_pixel.png

Pixel event types

Below are the event types that you can see coming through to your 'Events Manager' on Facebook, once the pixel ID is integrated.

Event the client takes

 

Pixel event name

 

Content name

Views the Registration page

  ViewContent   glofox_wp_viewed_registration

Registers an account with your Studio

  CompleteRegistration    glofox_wp_completed_registration

Adds card details

  AddPaymentInfo  

Views the Class Schedule

  ViewContent    glofox_wp_schedule

Views the Trainer Appointment Schedule

  ViewContent    glofox_wp_trainer_schedule

Views the Facility Appointment Schedule

  ViewContent    glofox_wp_facility_schedule

Views the Course Schedule

  ViewContent    glofox_wp_course_schedule

 View Membership Page

  ViewContent    glofox_wp_memberships_schedule

Books a class, appointment or course

  Schedule   

Once you see these events flowing into your Events Manager on Facebook, you can then set up retargeting campaigns based on the events above.

Next steps and additional support

For more information on our Glofox integrations, click here

For additional support, reach out to support@glofox.com, and we will be happy to assist you. 

 

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