This article will take you through;
- What is the Meta Pixel
- How does Meta Pixel work
- How to Integrate Meta Pixel with Glofox
- Pixel event types
- Next steps and additional support
What is the Meta pixel
The Meta Pixel (formerly known as Facebook Pixel) is a powerful analytics tool that helps you measure the success of your advertising by tracking user actions on your website. Through Glofox’s seamless integration, you can monitor visits and conversions on essential pages like your timetable, membership page, and more.
By collecting data on actions such as class visits, membership page views, and completed registrations, you can build targeted audiences for Facebook ads. This data is critical for refining your advertising and marketing strategies, allowing you to reach your ideal audience more effectively.
In this tutorial, we’ll guide you through the steps to integrate Meta Pixel with Glofox, ensuring you make the most of this valuable tool for optimizing your campaigns.
The Meta Pixel integration is not available on all Glofox packages. To find out more or to upgrade, get in touch with your Glofox Onboarding Manager at customersuccess@glofox.com
How does Meta pixel work
Once set up, the pixel will fire when someone takes an action on your website. Examples of actions include; adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Meta pixel page in 'Events Manager'. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again in future Facebook ads.
Steps to Integrate Meta pixel with Glofox
Step 1: Create a Facebook Pixel and get your Meta Pixel ID
- Log into Facebook Business Manager using your Facebook login.
- Navigate to Events Manager.
- Once logged in, go to the left-hand menu and click on 'Events Manager'.
- If you don't see it right away, you can find it by searching for 'Events Manager' in the Business Manager.
- Create a new pixel.
- In the 'Events Manager', click on 'Connect Data Sources'.
- Choose 'Web' as the platform and click 'Get started'.
- Select 'Facebook Pixel' and click 'Connect'.
- Name your Pixel
- Enter a name for your pixel, something like 'MyWebsite Pixel'. You can also enter your website URL, which is optional.
- Click 'Continue'.
- Get the Pixel code.
- Facebook will now give you the pixel code that you need to add to your website. Click 'Install code manually.'
Step 2: Integrate your Meta Pixel ID with your Website Integration
- From your Glofox dashboard, click on the ☰ icon, located on the top right-hand side
- Click 'Website Integration'
- Scroll to the bottom of the Page, where you will see a section for 'Facebook pixel'
- Enter your 'Facebook pixel ID'
- Click, 'Save'
Pixel event types
Below are the event types that you can see coming through to your 'Events Manager' on Facebook, once the pixel ID is integrated.
Event the client takes |
|
Pixel event name |
|
Content name |
Views the Registration page |
ViewContent | glofox_wp_viewed_registration | ||
Registers an account with your Studio |
CompleteRegistration | glofox_wp_completed_registration | ||
Adds card details |
AddPaymentInfo | - | ||
Views the Class Schedule |
ViewContent | glofox_wp_schedule | ||
Views the Trainer Appointment Schedule |
ViewContent | glofox_wp_trainer_schedule | ||
Views the Facility Appointment Schedule |
ViewContent | glofox_wp_facility_schedule | ||
Views the Course Schedule |
ViewContent | glofox_wp_course_schedule | ||
View Membership Page |
ViewContent | glofox_wp_memberships_schedule | ||
Books a class, appointment or course |
Schedule | - |
Once you see these events flowing into your Events Manager on Facebook, you can then set up retargeting campaigns based on the events above.
Next steps and additional support
For more information on our Glofox integrations, click here.
For additional support, reach out to support@glofox.com, and we will be happy to assist you.