Integrating Glofox with Meta Pixel

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This article will take you through;

  1. What is the Meta Pixel
  2. How does Meta Pixel work
  3. How to Integrate Meta Pixel with Glofox
  4. Pixel event types
  5. Next steps and additional support

What is the Meta pixel 

The Meta Pixel (formerly known as Facebook Pixel) is a powerful analytics tool that helps you measure the success of your advertising by tracking user actions on your website. Through Glofox’s seamless integration, you can monitor visits and conversions on essential pages like your timetable, membership page, and more.

By collecting data on actions such as class visits, membership page views, and completed registrations, you can build targeted audiences for Facebook ads. This data is critical for refining your advertising and marketing strategies, allowing you to reach your ideal audience more effectively.

In this tutorial, we’ll guide you through the steps to integrate Meta Pixel with Glofox, ensuring you make the most of this valuable tool for optimizing your campaigns.

The Meta Pixel integration is not available on all Glofox packages. To find out more or to upgrade, get in touch with your Glofox Onboarding Manager at customersuccess@glofox.com 

How does Meta pixel work

Once set up, the pixel will fire when someone takes an action on your website. Examples of actions include; adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Meta pixel page in 'Events Manager'. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again in future Facebook ads.

Steps to Integrate Meta pixel with Glofox

Step 1: Create a Facebook Pixel and get your Meta Pixel ID

  • Log into Facebook Business Manager using your Facebook login.
  • Navigate to Events Manager.
    • Once logged in, go to the left-hand menu and click on 'Events Manager'.
    • If you don't see it right away, you can find it by searching for 'Events Manager' in the Business Manager.
  • Create a new pixel.
    • In the 'Events Manager', click on 'Connect Data Sources'.
    • Choose 'Web' as the platform and click 'Get started'.
    • Select 'Facebook Pixel' and click 'Connect'.
  • Name your Pixel
    • Enter a name for your pixel, something like 'MyWebsite Pixel'. You can also enter your website URL, which is optional.
    • Click 'Continue'.
  • Get the Pixel code.
    • Facebook will now give you the pixel code that you need to add to your website. Click 'Install code manually.'

Step 2: Integrate your Meta Pixel ID with your Website Integration

  1. From your Glofox dashboard, click on the ☰ icon, located on the top right-hand side 
  2. Click 'Website Integration'
  3. Scroll to the bottom of the Page, where you will see a section for 'Facebook pixel'
  4. Enter your 'Facebook pixel ID'
  5. Click, 'Save'

facebook_pixel.png

Pixel event types

Below are the event types that you can see coming through to your 'Events Manager' on Facebook, once the pixel ID is integrated.

Event the client takes

 

Pixel event name

 

Content name

Views the Registration page

  ViewContent   glofox_wp_viewed_registration

Registers an account with your Studio

  CompleteRegistration    glofox_wp_completed_registration

Adds card details

  AddPaymentInfo  

Views the Class Schedule

  ViewContent    glofox_wp_schedule

Views the Trainer Appointment Schedule

  ViewContent    glofox_wp_trainer_schedule

Views the Facility Appointment Schedule

  ViewContent    glofox_wp_facility_schedule

Views the Course Schedule

  ViewContent    glofox_wp_course_schedule

 View Membership Page

  ViewContent    glofox_wp_memberships_schedule

Books a class, appointment or course

  Schedule   

Once you see these events flowing into your Events Manager on Facebook, you can then set up retargeting campaigns based on the events above.

Next steps and additional support

For more information on our Glofox integrations, click here

For additional support, reach out to support@glofox.com, and we will be happy to assist you. 

 

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