This article will take you through;
- What is the Lead Conversion Report?
- How to use the Lead Conversion Report
- How to locate your Lead Conversion Report
- Next steps and additional support
What is the Lead Conversion Report?
Your 'Lead Conversion Report' is one of the key reports that help you monitor the performance of your gym/studio. It gives you insights into;
- How effective your gym/studio is at generating new 'Leads'
- It helps you evaluate the quality of those 'Leads' to ensure they are attending your gym/studio after creating an account
- It helps you monitor the effectiveness of your gym/studio at bringing clients through the journey of being a 'Lead' to successfully converting them to paying members
The Lead Conversion Report is all about the 'Leads' you acquire within in a specific timeframe and tracking their journey to successfully becoming a member up to today, or identifying at what stage they dropped off.
How to use the Lead Conversion Report
The 'Lead Conversion Report' is easy to use and gives you the option to view by set dates or custom dates. You can also apply a filter to view conversions by Membership or Credit Pack.
The sections in the Lead Conversion Report
- Leads: This is a list of all of your leads created within the selected timeframe. You can click on 'view more' to bring up a list of those leads.
- Converted client: This is a list of all of the leads that have been converted to a client within your selected timeframe. This list includes leads that have purchased memberships and credit packs.
- Conversion rate: This is calculated based on the number of leads converted to clients during the selected time period.
- Lead direct to Client: In this section, you will see all of your leads that bypassed trials and purchased a service. You can pull up the list by clicking 'view more'.
- Lead to Trial: This is the number of the leads who you acquired in the selected timeframe that have purchased a trial membership.
- Lead to Trial to Client: This list shows all of your leads that purchased a trial, and then purchased a service to become a full member of your studio.
Each section (except for 'Conversion rate' has a 'View more' option which will give you more details. For example, in the 'Converted client' drilldown, you will see under 'Client type' which service your client purchased, e.g. Membership or Credit Pack.
The Lead Conversion funnel
If you hover over each section in the funnel, you'll see:
- the number of leads that converted to clients directly
- the number of leads that remained as leads
- the number of leads that went to trial and then converted to clients
- the number of leads that went to trial
The Conversion Performance Tab
The Conversion Performance tab on the Lead Conversion report focuses solely on the status changes and conversions within the time period you select. For example, if you're viewing Q1, the report will show only the leads that changed status or converted during that quarter, regardless of when the leads were originally created.
This feature helps you track conversion performance in a way that aligns with your sales reporting, making it easier to analyze conversions within a specific timeframe that matters most to you.
The Conversion performance tab displays high level conversion metrics for a customizable time period, including:
- Visualisation showing Converted Clients over time and period v period comparisons
- Ability to drilldown into all client figures
- Filter option for Client status view (e.g. Member, credit pack client)
How to Locate Your Lead Conversion Report
To access the 'Lead Conversion Report' follow these steps;
- From the dashboard, go to the 'Reports' icon
- Under 'Memberships' on the left-hand side, you will see the report 'Lead Conversion'
Next steps and additional support
Once you understand the 'Lead Conversion Report', you might want to learn about filtering 'Leads' to send targeted messages. Read more on this below;
For information on the Sales and Marketing tools or to upgrade contact your Glofox Onboarding Manager or email customersuccess@glofox.com