How to Protect your Members and Your Business During the COVID-19 Outbreak

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This article will take you through; 

  1. Overview of Support Measures from Glofox
  2. Getting Started with Video Streaming
  3. Best Practice for Community Engagement
  4. Membership Management Flexibility Within Glofox
  5. Other Tips, Tricks, and Resources
  6. Webinar 
  7. Next steps and additional support

Whether you decide to keep your doors open or closed during this period, it is important that you continue to invest in the community you have built.

In this article and webinar, we will cover some of the measures you can take to ensure that you protect your customers and your business at this time.

Overview of Support Measures from Glofox

At Glofox, we know how difficult it is for you to maintain steady revenue when you are forced to reduce or even cancel classes. We have been working around the clock to ensure we are doing everything we can to support your efforts to continue generating revenue. To assist with that, we have began offering temporary free upgrades on your Glofox accounts. 

Depending on your package and location you will begin to see the full suite of features available to you which will assist you in reach out and communicating with Client's in the best way, as well as having the ability to host remote classes via the news section of the Member App. 

Getting Started with Video Streaming

One of the best ways for you to retain clients is to offer classes and PT sessions remotely. By allowing your Clients to continue on their fitness journey you will hopefully avoid losing revenue and possibly even extend your reach as more and more people are looking for ways to replace their usual gym routine and some are just looking for ways to fill up their newfound free time. 

There are two way to do this, revenue booting or engagement boosting; 

  1. Continue allowing Clients to book into classes and host sessions via Zoom (Revenue boosting: This option is best if you want to continue charging for classes and maintaining your schedule). To find out more about this option, read the following article; 
  2.  Host YouTube and YouTube Live sessions on the News section of your Member App (Engagement boosting: Best for maximum engagement and hosting sessions within the Member App and extending reach via Push, SMS, Social Media. However, this means even non-paying members can also get access to your videos). To find out more about this option, read the following articles; 

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How to make your video content look professional

Before you jump into creating content, make sure you have a good set up. Here are our top tips to make your content look professional; 

  • Make sure you have plenty of light. If you don’t have access to good lighting try using natural light whenever possible. You should test this out before going live to ensure you have no harsh shadows or dark spots. 
  • Use a clean background. Your setting should be deliberate, avoid having any clutter and try to have your logo showing somewhere. 
  • Audio is important, invest in a lapel microphone to enhance quality
  • Practice! As this is live, you will want to minimize any mistakes you might make by practicing first and working on your camera presence. Record a test and get some feedback from colleagues
  • Plan your session in advance, going Adhoc can cause awkward moments and can come across messy and unprofessional

Best Practice for Community Engagement

Keep communications consistent with your members. It’s better to over-communicate than to recoil. Choose a suitable medium for your message and maintain strong communication with your members.

With Glofox, you'll have many delivery methods to choose from but we recommend making good use of them all. 

Glofox Member App

You may be wondering the best way to communicate changes on your schedule to your clients, or maybe you want to let your clients know that you'll be closing down for a few weeks and what they can expect to happen to their membership? Adding news to your Member App is a great way to keep your clients informed with any changes that arise due to COVID-19. to set up, read the following article; 

You can also push this message out to your clients on the Member App by using Push. Read more about how to send a Push Notification here;

SMS and emails

Be transparent and on-brand with your communications at all times. When referring to COVID-19, ensure you are referencing a trusted source. The most trusted sources will always be The World Health Organisation (WHO). 

When communicating changes to schedules, offer alternatives like daily challenges, or remote sessions. 

Follow the Community Engagement section of the Knowledge Base as we continue to add more valuable content daily;

Social Media Channels

Now, more than ever there is a massive appetite for fitness-related content on social media! Use these platforms to inspire, inform and entertain!

Facebook

  • Facebook Live for workouts, live Q&A’s and check in’s
  • Facebook Private Groups for motivation, updates, tips, and advice

Instagram

  • Stories for Q&A’s, updates, schedules, check-ins
  • Highlights for workouts
  • IGTV, Instagram feed, Instagram groups

Membership Management - Flexibility Within Glofox

You may find that you will be required to be more flexible with your community memberships at this time. 

  • Show Flexibility Without Losing Paying Members
    • Pausing & unpausing memberships
    • Canceling memberships
    • Resetting your strike system
    • Canceling classes

Webinar

 

Next steps and additional support

For more tips on communicating with your clients during this time, check out our COVID-19 Resources page: 

For additional support, reach out to support@glofox.com and we will be happy to assist you. 

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