Sample Email Templates in Response to COVID-19


Email 1 - Open Gyms and Studios

Subject line: New Protocols to Ensure Working Out is Safe With Us 💪

Hi [name],

In case you were wondering if it’s safe to come in to [Studio Name] at the moment, we wanted to reach out to reassure you of the extra measures we are taking right now. We are monitoring the situation closely and day by day - at the moment, we’re operating business as usual and look forward to seeing you for your next appointment.

When you’re here, you should know that we:

  • We disinfect our equipment after each client using an antibacterial solution

  • We have smaller class sizes and have taken some classes outside

  • Our staff are washing their hands after every single client in accordance with techniques as set out by the WHO

  • We are using contactless transactions where possible

  • Checking in with staff daily to ensure they are healthy and well

  • We will be asking anyone coming to the studio to wash their hands on arrival

If you have a cold or are feeling unwell, firstly, we are sorry to hear but would ask that you kindly avoid coming into the studio until you’re back feeling fit.

If, and when, the time comes that we need to take extra measures, we will do so in the most responsible way as advised by the right authorities.

In the meantime, we’re here for you and helping you to reach your fitness goals!

[Studio Name]

Email 2 - ​Closed Gyms/Studios

Subject line: [Studio Name] Will Be Closed For the Next While But… 👀

Hi [Name],

Sorry to say that [Studio Name] must close its doors for the next [insert length of time].

While we are physically closed, we are still going to be offering you valuable content, video workouts, and nutrition consultation services online until we re-open. Keep on eye on our class schedule for links to workouts and our social media channels too!

In the meantime, you can still book future sessions online with us on our studio app here and buy merchandise at our store!

You can also still buy gift vouchers for Personal Training services while we are closed​ for anyone you think deserves a little pick me up right now!

We will keep in touch to let you know when we are reopening - keep an eye out for the updates.

Looking forward to welcoming you back in soon, [Studio Name]

Email 3 - Online Offer

Subject line: Your e-Workout Awaits… 🖥️

Hey [Name],

Do you need an escape from self-isolation? We thought we’d drop you a quick message to let you know we are open for virtual business and looking forward to leading you through some killer workouts! We have online classes running with some of your favorite trainers and can promise that you’ll be too breathless to even think about Covid.

Please click here [link to Glofox website integration] to book online or download our app to see what times are available for your C-19 escape.

It’s going to be sweaty!

See you soon, [Studio name]

Email 4 - Online Workouts

Subject line: WiFi? WiFit! 🤸

Hi [Name],

We hate to see an opportunity wasted, so while you’re working from home we thought you’d like to know that we have online classes running with some of your favorite trainers and can promise that you’ll be too breathless to even think about Covid. You don’t need any equipment just yourself and your phone or laptop

Click here to book your class online or download our app to see the upcoming schedule!

See you soon, [Studio Name]

Was this article helpful?
6 out of 6 found this helpful



Article is closed for comments.