Using Glofox Lead Filters for Your Email Marketing
Email marketing can make or break your fitness membership sales process. Getting it right means staying top of mind by writing intriguing subject lines, and personalizing messages to your leads' wants and needs. You've done the work to incentivize prospects to sign up for a trial at your studio, and now you need to be proactive and encourage them to spend time at your studio, and it all begins with a steady follow-up procedure.
To find out more about Glofox Lead Filters, check out this Knowledge Base article.
Time Period: Day 1
Email 1 - Welcome Message for all new sign-ups
Subject: 👋 Welcome to [Name of Gym/Studio]
Dear [FirstName],
We're thrilled that you've signed up for [Name of Class] with [Name of Studio]! We want to take this opportunity to introduce ourselves and provide you with a few tips to get you started on your fitness journey.
First, here are a few things you should bring with you to each session:
- A water bottle to keep hydrated before, during and after class
- A small towel to dry off during class
Did you know we offer a range of merchandise and equipment to make your fitness experience as comfortable and as fun as possible? Visit our store on the Glofox member app to browse and place orders.
You can always book or change classes by downloading our app [link to Glofox member app] visiting [website URL], and if you'd like to get in touch with us directly, call xxx-xxx-xxxx or email [address].
We hope you're as excited to get started as we are!
See you soon,
[Signature]
Time Period: Day 3
Suggested filters: 'Lead Created' + 'Bookings'
Email 1 - Disengaged Lead - Reminder to sign up to class/trial
Subject: 👀 Just checking in
Hi [FirstName],
We haven't seen you around the [gym/studio] yet, and we can't wait to welcome you to your first class with us!
If you'd like help selecting or booking into your first class, feel free to reach out, and we would be more than happy to help get you set up!
Looking forward to seeing you soon!
[Signature]
Email 2 - Engaged Lead - Check-in/encouragement message
Subject: 💦 Did you enjoy your first [class/session]?
Hi [FirstName],
We see you attended your first [Name of Class/Session] this week. What did you think? We'd love to hear your feedback and find out if there's anything we could be doing to make your time with us more enjoyable.
Keep working out, and we'll see you at the next class!
[Signature]
Time Period: Day 7
Suggested filters: 'Last Contacted' + 'Lead Status' + 'Lead Created'
Email 1 - Disengaged Lead - Reminder of trial expiry and trial extension
Subject: 🙊 Shh, we don't do this for everyone...
Hi [FirstName],
We didn't see you around the [gym/studio] yet, and your trial has now come to an end.
We'd love to see you come along to a class, so respond to this email, and we can organize for you to attend a complimentary class of your choice to see how you might like being part of the [Studio name] crew!
If you'd like help selecting the right complimentary class for you, feel free to reach out, and we would be happy to help you set up!
Looking forward to seeing you soon!
[Signature]
Email 2 - Engaged Lead - Reminder of trial expiry, introductory membership
Subject: 🏆 Congratulations, trial week, complete!
Hi [FirstName],
Congratulations on finishing your trial with us at [Studio Name]! You put a lot of work this week, and we've loved having you join us!
To keep the momentum going, why not try out our introductory membership, which we've linked here [link to memberships]!
We hope to have you join the [Studio Name] community and look forward to working with you on reaching your goals!
[Signature]
Time Period: Day 14
Suggested filters: 'Lead Created' + 'Lead Status' + ‘Trial Expiry’ + ‘Bookings’
Email 1 - Disengaged Trial - Offer of new trial and incentive
Subject: 🎁 We'd love to see you come along to a class so...
Hi [FirstName],
We see you signed up for a trial with us at [Studio Name], but something must have gotten in the way!
Your trial has come to an end, but we'd love to see you come along to a class. As a little incentive to try us out, we'd like to offer you another opportunity to undertake your free trial, but shhh, we don't do this for everyone!
Here are some quick stats on the benefits of incorporating exercise into your everyday life:
- Help you control your weight
- Reduce your risk of heart diseases
- Improve your mental health and mood.
- Help keep your thinking, learning, and judgment skills sharp.
If there's anything we can do to get you to give our classes a shot, please don't hesitate to reach out to us.
Hope to see you soon!
[Signature]
Email 2 - Engaged Trial - Encouragement and link to full membership
Subject: 🎉 You smashed your trial, now what?
Hi [FirstName],
Congratulations on recently completing your trial with us at [Studio Name]! You put a lot of hard work and energy into each of your classes, and we loved having you on board!
So, now that you've got a taster of [Studio Name] why not try our [Membership Name]? There's nothing like keeping the momentum going to make you feel motivated and reap the full benefits of a solid exercise routine!
You can check out our class schedules and memberships on our member app [link to download the Glofox app] or our website [website]
We hope to have you join the [Studio Name] community and look forward to working with you on reaching your goals!
[Signature]