What can I track with the Facebook pixel integration?

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This article will take you through;

  1. What are the pixel event types
  2. Next steps and additional support

What are the pixel event types

Below are the event types that you can see coming through to your 'Events Manager' on Facebook, once the pixel ID is integrated.

Event the client takes

 

Pixel event name

 

Content name

Views the Registration page

  ViewContent   glofox_wp_viewed_registration

Registers an account with your Studio

  CompleteRegistration    glofox_wp_completed_registration

Adds card details

  AddPaymentInfo  

Views the Class Schedule

  ViewContent    glofox_wp_schedule

Views the Trainer Appointment Schedule

  ViewContent    glofox_wp_trainer_schedule

Views the Facility Appointment Schedule

  ViewContent    glofox_wp_facility_schedule

Views the Course Schedule

  ViewContent    glofox_wp_course_schedule

 View Membership Page

  ViewContent    glofox_wp_memberships_schedule

Books a class, appointment or course

  Schedule   

Views the Lead Capture form

  Content_Name   

glofox_lc_viewed_registration

Completes the first page on the Lead Capture form

  Content_Name  

glofox_lc_completed_registration

Views schedule screen on Lead Capture form

  Content_Name  

glofox_lc_schedule

 

Completes the Lead Capture form

  Content_Name  

glofox_lc_completion_form

 

Once you see these events flowing into your Events Manager on Facebook, you can then set up retargeting campaigns based on the events above.

Next steps and additional support

To find out more about the Facebook pixel integration, read the below article; 

For additional support, reach out to support@glofox.com, and we will be happy to assist you. 

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