Glofox Insights: Better Understand & Respond to Your Membership Trends

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This article will take you through; 

  1. What is Glofox Insights?
  2. What is Member Activity in Glofox Insights?
  3. Getting the most out of your Member Activity data
  4. Next steps and additional support

What is Glofox Insights?

Glofox Insights is an advanced analytics tool. It helps you eliminate the guesswork from your business and get certainty that your actions will have a positive impact on its future. Glofox Insights is an add-on tool, that existing Glofox customers can upgrade to, which allows you to get the most value from your data. If you'd like to learn more about Glofox Insights or if you are considering upgrading to Glofox Insights, reach out to [email protected] and our team will be happy to help you.

What is Member Activity in Glofox Insights?

From the Member Activity dashboard in Glofox Insights, you’ll have a clearer picture of the overall membership status of your clients. Simply set a date range for any of the following membership data points and you’ll be given a snapshot of their current totals along with trends over time.

This includes:

  • Active Members
  • New Joiners
  • Rejoiners
  • Expired Members
  • Paused Members
  • Overdue Members
  • Member Net Change

Please note;

For our customers using Glofox Insights for Multiple Locations, you can view each of the below dashboards for your overall business as well as per individual gym/studio location.

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Getting the most out of your Member Activity data

Each of the segments in Member Activity can be examined in more detail by simply clicking on the data you’d like to know more about. This will provide you with a clear list of the exact members for each. With this information you could target each individual with a more tailored approach depending on the segment they fall into, helping to move these numbers in a positive direction. 

Active Members

Having a view of all of your Active Members as well as their individual membership details in one place creates an easy-to-understand picture of your client-base. With this information, you can ensure that you are providing this segment of customers with the highest quality of service and the most up-to-date fitness advice from your gym or studio. Knowing who your active members are and making sure that they are getting the best out of your business is one of the most fundamental elements that helps increase long-term retention.

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New Joiners & Rejoiners

You may wish to provide a more hands-on experience for New Joiners and Rejoiners as they get started. With Glofox Insights you’ll know exactly who these members are and be able to reach out to them with a personal touch by pulling their member data directly from the dashboard. Here’s some action suggestions to get the most out of your New Joiner and Rejoiner data.

Recommended Action

Expected Result

Engage closely with New Joiners by providing them with free, branded gym gear, giving them extra one-on-one attention, or laying out a personalized fitness & nutrition plan to help make them feel extra welcome. 

Higher conversion; Increased retention; Increased brand loyalty.

Set a sales goal for the team based on the number of New Joiners over a given period of time and agree that commission is paid if the new joiner is still a member after 3 months.

Incentivized sales team; Increased acquisition; Increased retention. 

Follow up soon after sign up to ensure that all New Joiners feel welcomed and that they are given the best support while getting started.

Higher retention.

Target New Joiners with a special offer or incentive if they get a friend to sign up. 

Higher retention; Increase in qualified leads.

Examine the types of memberships that lead to clients rejoining.

Allows you to understand the memberships that are attracting users over and over again. You could then use this information to re-target other past customers with these memberships.

Reward Rejoiners with a free class or some other incentive such as free gym merchandise. 

More committed customers; Increased retention.

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Expired & Paused Members

You may need to give your Expired or Paused members more specific attention in order to re-engage them with your brand. This is made seamless by providing that member information to you in one simple click. Armed with these valuable insights, you could offer the members of these segments a limited-time discount, package deal or some other incentive scheme. This could help to get them back and active with your business, and, most importantly, get your business back on the right track for growth.

Recommended Action

Expected Result

View a list of your clients with an Expired/Paused membership status along with the membership/plan name and the customers' contact details. Reach out to these past customers to see why they no longer have an active membership. This helps you determine which memberships/plans are causing the most cancellations/pauses and why. You can then try to incentivize these customers to rejoin/unpause.

Awareness of memberships/plans that are not working; Reactivated past or inactive members.

Look at your list of Expired/Paused Members and examine the journey for that customer or the series of events that led to the expiry/pause of their membership. By understanding what a 'cancellation risk' looks like you could proactively reach out to such members to reengage them with your brand and prevent future cancellations.  

Reactivated members; Decreased churn; Higher retention.

By viewing Paused Members per location you can identify any problem areas that may exist for your business. Perhaps one location has a particularly high number of paused members. You could take a closer look at the reasons why this might be based on the data in Glofox Insights and talking to the staff at a particular location to help reengage and reactivate more members.

Reactivated members; Decreased churn; More revenue.

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Overdue Members

With a quick look at Overdue Members you can empower your team with the right information to follow up with specific customers and capture that value for your business. This helps you stay on top of your overdue payments and creates a healthier revenue stream in the long run.

Recommended Action

Expected Result

Follow up periodically with Overdue Members to try to reactivate them as active members.

Recovered debt; Increased active members.

Automate a daily report of Overdue Members using Glofox Insights to be sent to your team so they can reach out regularly to get any outstanding balances closed off.

More revenue; Opportunity to reactivate inactive members.

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Member Net Change

Member Net Change provides you with a snapshot of your membership growth rate at any given moment. With this information, you have a finger on the pulse of your business at all times to make sure that your team’s efforts are focused on the right areas to create the right kind of impact. Viewing historical member net change data in Glofox Insights shows you which months are performing the worst. You could then examine the activities that were or were not carried out during those poorly performing months. This can help you create a more intense strategy to prevent cancellations and run more effective campaigns to increase lead conversion during these down periods.

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Next steps and additional support

Glofox Insights is even more effective when you combine the in-depth knowledge of your Member Activity with SMS and reach out to your members with a personal touch. With an open rate of 98%, SMS is an extremely powerful medium for you to get your brand's message across. We’ve included some helpful material below to help you get the most out of SMS with Glofox. 

We've also included some additional resources below for you to get the most out of Glofox Insights:

If you’d like to get started with Glofox Insights and get the most out of your Member Activity data to help you grow your business, reach out to [email protected].

For any additional support reach out to [email protected] and we will be happy to assist you.

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