This article will take you through;
- What is Glofox Insights?
- What is Retention & Utilization in Glofox Insights?
- Getting the most out of your Retention & Utilization data
- Next steps and additional support
What is Glofox Insights?
Glofox Insights is an advanced analytics tool. It helps you eliminate the guesswork from your business and get certainty that your actions will have a positive impact on its future. Glofox Insights is an add-on tool, that existing Glofox customers can upgrade to, which allows you to get the most value from your data. If you'd like to learn more about Glofox Insights or if you are considering upgrading to Glofox Insights, please get in touch with your Onboarding Manager or Customer Service Representative.
What is Retention & Utilization in Glofox Insights?
From the Retention & Utilization dashboard in Glofox Insights, you’ll have a clearer picture of your class performance, resource management, and retention rates.
This includes:
- Weekly Class Bookings
- Daily classes Held
- Occupancy & Attendance per Class
- Top Most Active Clients
Please note;
For our customers using Glofox Insights for Multiple Locations, you can view each of the below dashboards for your overall business as well as per individual gym/studio location.
Getting the most out of your Retention & Utilization data
Each of the segments in Retention & Utilization can be examined in more detail by simply clicking on the data you’d like to know more about. This will provide you with a more granular view of each data segment and help you to make smarter resource allocation decisions for your business. It will also help you improve retention as you take action on your most/least active members and work to improve your average membership duration based on these key insights.
Weekly Class Bookings
Weekly Class Bookings provides you with a live look at the number of class bookings made each day. You can set a date range to view a full breakdown of class bookings for that period and see how your classes are performing over time. This helps you keep your finger on the pulse of member engagement with your classes and allows you to respond quickly to trends by adding more popular classes and improving any that aren’t performing as well as you would like.
|
Recommended Action |
Expected Result |
| Look out for peaks and dips in your Booking Trends. For classes with high booking numbers, consider adding more classes or increasing the class size, if possible. For classes with low booking numbers, you may need to consider reaching out to members who attended the individual class in the past and see whether you can improve it based on this feedback to boost booking numbers. Otherwise, it may be worth stopping this class and using your resources more wisely for other activities. | Optimized classes; More engaged members; Increased retention; Increased revenue. |
| Consider setting targets for class bookings and providing rewards to the staff who can hit class booking targets. | Increased retention; Increased revenue. |
Daily Classes Held
Daily Classes Held provides you with the number of classes that take place per day. You can set a date range to view a full breakdown of classes per day for that period and see how your classes are performing over time. This is crucial information for improving class attendance, and increasing member satisfaction and engagement.
Occupancy & Attendance Per Class
This report shows you whether or not your classes are being attended to full capacity or not. These insights help you make sure that you are making the most of your available team members and that they are providing the right classes based on the demands of your clients.
|
Recommended Action |
Expected Result |
| Determine which classes are doing the best with Classes Held data. Consider whether it is worth running all of all these classes and whether you should add more. | Increased engagement; Happier clients: Increased retention. |
| Based on the Occupancy & Attendance, remove unpopular/underutilized classes, and experiment with adding new types of classes to see if you can increase class utilization. | More adaptive to what customers want; Increased engagement; Happier clients: Increased retention. |
| Analyze class performance by utilization % and offer the classes that are most used by your clients. | Optimized class resources; Increased engagement; Happier clients: Increased retention. |
Top Most Active Clients
Top 10 Most Active Clients reveals the clients with the most bookings in any given time frame. With these data points you can make sure that your most active clients are being rewarded for their loyalty which helps increase engagement and boost retention.
|
Recommended Action |
Expected Result |
| Congratulate your most active clients on social media or in your newsletter for their performance. | Incentivised clients; Increased engagement; Increased loyalty; Increased retention. |
| Reward most active clients with free time/gifts. | Incentivised clients; Increased engagement; Increased loyalty; Increased retention. |
| Run a competition and offer a prize for the most active clients over a chosen period to encourage more activity and class bookings. | Incentivised clients; Increased engagement; Increased loyalty; Increased retention. |
| Ask your most active clients for referrals or for them to be brand ambassadors | Increased brand engagement; Increased referrals. |
Next steps and additional support
Glofox Insights is even more effective when you combine the in-depth knowledge of your Retention & Utilization data with SMS and reach out to your members with that extra personal touch. With an open rate of 98%, SMS is an extremely powerful medium for you to use to increase engagement and member retention. We’ve included some helpful material below to help you get the most out of SMS with Glofox.
We've also included some additional resources below for you to get the most out of Glofox Insights:
- Grow Your Business With Glofox Insights
- Glofox Insights: Better Understand & Respond to Your Membership Trends
- Glofox Insights: Optimize Your Revenue Streams
- Glofox Insights: Enhance Lead Acquisition & Conversion
- Glofox Insights: Personalize Your Member Experience
If you’d like to get started with Glofox Insights and get the most out of your Retention & Utilisation data to help you grow your business, please get in touch with your Onboarding Manager or Customer Service Representative.
For any additional support reach out to support@glofox.com and we will be happy to assist you.