Glofox Insights: Personalize Your Member Experience

December 11, 2020 17:15

This article will take you through;

What is Glofox Insights?
What is Membership Demographics in Glofox Insights?
Getting the most out of your Membership Demographics data
Next steps and additional support

What is Glofox Insights?

Glofox Insights is an advanced analytics tool. It helps you eliminate the guesswork from your business and get certainty that your actions will have a positive impact on its future. Glofox Insights is an add-on tool, that existing Glofox customers can upgrade to, which allows you to get the most value from your data. If you'd like to learn more about Glofox Insights or if you are considering upgrading to Glofox Insights, reach out to customersuccess@glofox.com and our team will be happy to help you.

What is Membership Demographics in Glofox Insights?

From the Member Demographics dashboard in Glofox Insights, you can see a full breakdown of your client base by gender, age, and location. This is really insightful information as you tailor your brand messaging and target your members more effectively. You can also view your Average Spend Per Client from Member Demographics which is an extremely useful piece of information as it allows you to set clearer sales targets that lead to higher revenue.

Your Member Demographics dashboard includes:

Member Base by Gender Split
Member Base by Age Distribution
Member Base by Postcode
Average Spend per Client

Please note;

For our customers using Glofox Insights for Multiple Locations, you can view each of the below dashboards for your overall business as well as per individual gym/studio location.

Getting the most out of your Membership Demographics data

Each of the segments in Membership Demographics can be examined in more detail by simply clicking on the data that you would like to know more about. This will provide you with a more granular view of each data segment and allow you to easily identify the makeup of your client base as well as create clearer targets for increasing sales.

Gender & Age Distribution

Gender & Age Distribution provides you with a clear breakdown of your entire client base by both gender and age. With this information, you can target your members more effectively with any messaging from your brand, increasing the likelihood of active engagement with your business.

Recommended Action	Expected Result
Tailor your fitness offering and your brand messaging to match the largest demographics of your client base.	Increased engagement; Happier customers.
Look at the segments that contain the most members by gender and age. Using this information, create a look-a-like audience that targets prospects that are similar to these members with paid social media advertising.	Increased leads; Higher quality leads; More revenue.
Look at the segments that contain the least members by gender and age. Consider targeting this demographic with a special promotion such as gifting free time to incentivize them to try your brand.	More diverse member base; Larger addressable market; Increased leads; More revenue.

1._Members_by_Gender___Age.png

Member Postcode

Member Postcode gives you insight into the geographical areas that your clients are based. Having this information allows you to further target any marketing or brand messaging based on location which is super important if you want your message to resonate with specific segments of clients.

Recommended Action	Expected Result
Personalize any member communications by referencing the top areas that your member are from. For example, you could run a local campaign for any members in a particular area to bring a friend for free for a defined period of time.	Increased engagement.
Look at the top postcode locations by active member count. Using this information, create a look-a-like audience that targets prospects that are similar to these members in these postcode areas with paid social media advertising.	Increased leads; Higher quality leads; More revenue.

2._Members_by_Postcode.png

Average Spend Per Client

Average Spend Per Client provides you with a figure for the average amount an individual client spends with your brand. This is a crucial metric to keep an eye on if you wish to increase customer lifetime value and have a big impact on the revenue-generating capability of your business for the long-term.

Recommended Action	Expected Result
For clients with the largest spend, you could consider offering them a discount in the future or you could set up a loyalty scheme to reward them.	Increased engagement; Increased loyalty; Increased revenue.
Set quarterly client spend goals for your team. Monitor the team’s success in attaining these goals and agree on a reward for hitting certain targets.	Incentivized sales and marketing team; Increased average customer spend; Increased revenue.
Click on the Average Spend Per Client dashboard to view a list of total spend per client. Create a look-a-like audience using this list to target prospects that are similar to these customers with paid social media advertising.	Increased sales; Increased revenue.

3._Average_Spend_per_Client.png

Next steps and additional support

Glofox Insights is even more effective when you combine the in-depth knowledge of your Member Demographics data with SMS and reach out to your members with that extra personalized touch based on their demographic. With an open rate of 98%, SMS is an extremely powerful medium for you to use to increase sales and boost member engagement. We’ve included some helpful material below to help you get the most out of SMS with Glofox.

We've also included some additional resources below for you to get the most out of Glofox Insights:

If you’d like to get started with Glofox Insights and get the most out of your Member Demographics data to help you grow your business, reach out to customersuccess@glofox.com.

For any additional support reach out to support@glofox.com and we will be happy to assist you.