Glofox Lead Filters lets you drill down to specific segments of leads and take action to boost sales and retention.
You can build filters on top of each other and apply multiple filters at the same time to segment your leads even further and deliver a specific targeted message to a particular group on leads.
You can filter your leads by:
Also, take a look at our recommendations for;
Number of Bookings
Grouping leads by how many bookings they've made is a great way to get a targeted list of those who've engaged the most, or the least. Identifying those who made multiple bookings and those who engaged the most during their trial would be the best people to speak to about signing up for a membership. Conversely, filter your leads list to identify those who have made little to no bookings and reach out to them to get them re-engaged in their trail and your studio.
Filter your leads by the number of attendances to see which of your leads have been highly engaged and attended regularly and identify those who haven't recently attended classes and are at risk of churning.
Decide which leads to contact by filtering to see who you haven't communicated with recently. Keep your leads engaged with studio news, offers, and updates so that when the time is right to choose a studio, yours is top of mind.
Check-in on the leads who signed up in the past week, fortnight, or month and identify. Use the Glofox filter to segment your leads by the date they joined and check up on their progress. Combine this filter with other filters to encourage movement along with the lead conversion flow.
By filtering by status, you can get more context on how your leads found out about your studio. Identify whether they registered on the Member app, making them eligible to receive push notifications or if they signed up via your website, either through your social media campaigns or the lead capture form, or if they were signed up by a member of staff in the studio.
Filter your lead by Lead Status to give you and your staff more context on how far leads have gotten in your sales pipeline. Leads are automatically labeled as lead or trial, and your team can manually label leads as cold. With the lead status property, you can segment your leads based on previous sales activity and prioritize, which leads to reach out to. Provide your staff with this information to ensure that all eligible leads are followed up with and nurture leads or run campaigns to re-market to those who, at the time, were not ready.
Learn more about the different Lead Statuses here.
Read a bit more about how to configure roaming if your studio has multiple locations here.
Have meaningful conversations with your leads by using the 'Trial Expiry' filter. This filter will allow you to communicate with your leads before their trial is due to finish. It will also improve your chances of converting them from a lead to a fully-paying member. Additionally, if you did miss the opportunity to reach out before the trial expired, you can re-target those leads with a special sign-up offer to get them back into your studio.
Suggested Filter Combinations
- Combine Attendances with Trial Expiry, or Lead Created, to uncover the most engaged leads who would be most eligible to reach out to and have the highest chance of converting to a member.
- Combine Last Contacted with Lead Status and Lead Created to decipher which of your leads are on trial at your studio but haven't been reached out to recently to keep them engaged and interested
- Combine Number of Bookings with Attendance to identify leads that are making bookings but not attending and reach out to them to encourage attendance
- Combine lead Created with Lead Source to get an understanding of how successful your online campaigns have been
Once you've segmented your leads and identified the group you wish to target, you can then decide on what message you want to convey to them. Once your engaging message has been composed, you can send an SMS blast to the leads on your list. With a 98% open rate, you can be sure that your message reaches your audience and that once they've been engaged with, you can effectively move them along your sales pipeline.
Lead Conversion Reporting
Report on your studio's lead conversion progress and better understand the efficacy of your studio's sales and marketing activities. Identify precisely where in the sales funnel leads drop off by tracking the progression of leads to fully-paid members and see how successful you've been at nurturing your leads through the sales pipeline. Compare your conversion percentage to other periods to see if your studio has been consistent in converting and then identify and address the areas where the most leads are lost to improve your studio's final conversion rate.