This article will take your through;
- What is the Lost Members report?
- How to access the Lost Members report
- Next steps and additional support
What is the Lost Members report?
With the Lost Members report, you are able to see an overview of every client that is no longer active with your business. This includes clients who either have a Cancelled or an Expired membership. The Lost Members report provides you with complete insight into any clients that your business has lost over a time period of your choosing.
This allows you to track expired and cancelled members over time and easily create a list of lost members that can you can export in order to retarget them with the goal of re-engaging these members as active clients.
The Lost Members report saves you time and helps with revenue growth as you re-engage lost clients and win back previous business.
How to access the Lost Members report
To access the ‘Lost Members' report, you should follow the below steps;
- From the Glofox Dashboard homepage, click the 'Reports' icon
- Click 'Lost Members'
- From here, you can filter your Lost Members report further in order to more deeply understand the different types of clients that are no longer active your business
You can download any report in either CSV or XLSX format by clicking the 'Download Report' button on the right-hand side of the Lost Members report and then you can choose your preferred format.
When you schedule a cancellation for a Restricted membership, you will be prompted to add a reason.
You will be able to see these reasons in this report by clicking on 'Columns' above the table report and selecting 'Cancellation Reason'.
The column will be added with the cancellation reasons listed where applicable:
The 'Cancellation Reasons' tab visually presents aggregated data on cancellation reasons. The bar chart shows cancellation counts for the selected period, while the donut chart displays estimated lost revenue by reason.
These reasons are selected when scheduling a cancellation of a restricted membership, so this information only comes from those scheduled cancellations.
Below the charts is a table of customisable member data for clients with a cancellation reason listed.
Please note:
The estimated lost revenue calculates projected revenue lost in the next month excluding discounts.
Next steps and additional support
If you’d like to learn more about other Glofox reports, you can check out our resources below.
- Glofox Reports
- Understanding the Revenue Report
- Find Members That Owe You Money with the Report on Money Owed
- An Intro to the Activity Reports
- How to Use the Performance Reports
- How to Use the Active Member Reports
- How to Use the Lead Conversion Report
- Understanding the Failed Payment Report
- Grow Your Business With Glofox Insights
For additional support, reach out to support@glofox.com, and we will be happy to assist you.