This article will take you through;
- What are Consecutive Memberships?
- Why use Consecutive Memberships?
- Requirements for Consecutive Memberships
- How to set up Consecutive Memberships
- Next steps and additional support
What is a Consecutive Membership?
A 'Consecutive Membership' is a membership that is purchased by a client who is already on an existing plan. This newly purchased consecutive membership will start immediately after the client's current membership ends.
Why use Consecutive Memberships?
'Consecutive Memberships' are a great way to retain clients. If you sell a client a new membership in advance of their current one ending, you have guaranteed another week/month/year of revenue from that client, bringing your CLV up. (Customer Lifetime Value)
Some examples of this are;
- Free Trial > Recurring Membership
- Fixed Term Plan > Fixed Term Plan
- Fixed Term Plan > Recurring Membership
- Recurring Membership (with an end date) > Fixed Term Plan
Requirements for Consecutive Memberships
- The clients' existing membership must have an end date.
- Consecutive memberships cannot have the 'charge on the 1st of every month' setting enabled.
- Consecutive memberships can be both restricted and unlimited.
Please note;
- You can stack as many 'Consecutive Memberships' together as you need
- Clients can't book into a 'Consecutive Membership' before it starts
- You can cancel a future 'Consecutive Membership' without it affecting the existing membership plan
- 'Consecutive Memberships' are now available in the Glofox Pro App, and clients can purchase them in the Member App, and Web Portal. Please contact us for early access to this feature.
How to set up Consecutive Memberships
To set up a 'Consecutive Membership' from the dashboard follow these steps;
- Pull up the client's profile that you wish to add a 'Consecutive Membership' to, this can be down from the 'Clients' tab or from 'Global Search' (Ensure they have an active membership with an end date already in place)
- Click on the 'Membership' tab within their profile
- Click the 'Add New Membership +' button on the right-hand side of the page
- Select the membership you want to assign to them and click 'Purchase'
- Add in the payment method (you can also add in the member of staff that is taking the sale)
- Click ' Proceed with Transaction'
Next steps and additional support
For more information on memberships, read the below article;
For additional support reach out to support@glofox.com, and we will be happy to assist you.