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What is the Members at Risk Report?
The Members at Risk Report provides AI-powered insights into how likely your members are to churn.
The purpose of the report is to help you identify members who may be at risk of leaving your business, allowing you to take proactive retention measures and improve member engagement.
Each member is assigned a risk category based on their likelihood of churning within the next near-term (This is estimated to be within 21 days):
- High Risk – The member is displaying significant behaviours associated with churn and is at a high risk of leaving.
- Medium Risk – The member is beginning to exhibit behaviours that may lead to churn if the trend continues.
- Low Risk – The member is showing strong engagement patterns and is unlikely to churn in the near term.
The report provides a clear overview of how your membership base is distributed across these risk categories, along with supporting visit-related metrics to help you better understand member behaviour.
The main member table includes each member's churn risk classification and offers customisable columns, making it easy to tailor the view to your needs. The data can also be downloaded for further analysis.
How Does It Work?
Artificial intelligence and machine learning can analyse large volumes of data to identify patterns and predict future behaviours with a high degree of accuracy. The churn risk classifications shown in this report are generated by Glofox's proprietary machine learning model, which has been specifically developed to predict member churn and is continuously being refined and improved.
The model analyses more than 16 data points from across your member and business data to determine the likelihood of a member churning.
Examples of factors considered include:
- Membership lifetime
- Average spend
- Total transactions
- Days until membership is projected to end
- Days since the most recent purchase
- Days since the most recent visit
- Average visits in the last month and last three months
- Total revenue generated
- Membership price paid
Important Notes:
- The Members at Risk Report is available to Boost and Elite customers only.
- Customers must have been live on Glofox for at least three months before sufficient data is available to generate accurate insights.
- Members must have been active for at least three months before they can be assigned a risk category.
How to Access the Members at Risk Report
The Members at Risk Report is currently available in Early Access for eligible customers upon request.
You can access the report from the Members section of the Glofox Reporting Dashboard (see the second tab in the image below).
To learn more or request access, please contact product-team@glofox.com.