This article will take you through;
What are the pixel event types
Below are the event types that you can see coming through to your 'Events Manager' on Facebook, once the pixel ID is integrated.
Event the client takes |
Pixel event name |
Content name |
||
| Views the Registration page | ViewContent | glofox_wp_viewed_registration | ||
| Registers an account with your Studio | CompleteRegistration | glofox_wp_completed_registration | ||
| Adds card details | AddPaymentInfo | - | ||
| Views the Class Schedule | ViewContent | glofox_wp_schedule | ||
| Views the Trainer Appointment Schedule | ViewContent | glofox_wp_trainer_schedule | ||
| Views the Facility Appointment Schedule | ViewContent | glofox_wp_facility_schedule | ||
| Views the Course Schedule | ViewContent | glofox_wp_course_schedule | ||
| View Membership Page | ViewContent | glofox_wp_memberships_schedule | ||
| Books a class, appointment or course | Schedule | - | ||
| Views the Lead Capture form | Content_Name | glofox_lc_viewed_registration |
||
Completes the first page on the Lead Capture form |
Content_Name | glofox_lc_completed_registration |
||
Views schedule screen on Lead Capture form |
Content_Name | glofox_lc_schedule |
||
Completes the Lead Capture form |
Content_Name | glofox_lc_completion_form |
Once you see these events flowing into your Events Manager on Facebook, you can then set up retargeting campaigns based on the events above.
Next steps and additional support
To find out more about the Meta pixel integration, read the below article;
For additional support, reach out to support@glofox.com, and we will be happy to assist you.