Discounts on Active Memberships allow you to apply discounts to members who already have an active recurring membership.

Previously, discounts could only be applied when purchasing a membership. Now, you can reward existing members at any time, making it easier to recognise loyalty, encourage referrals, and improve member retention.

In this article

• What are Discounts on Active Memberships? 
• Benefits 
• Create an Active Membership discount 
• Apply a discount to a member 
• How discounts work 
• Limitations 
• Coming soon 

What are Discounts on Active Memberships?

Discounts on Active Memberships let your staff apply a discount to an existing recurring membership after it has already been purchased.

Unlike checkout discounts, these discounts are applied directly to an active membership by a staff member through the Dashboard and take effect from the member's next scheduled payment.

Benefits

Using Active Membership Discounts allows you to:

• Reward loyal members
• Offer referral rewards without requiring a new purchase. 
• Provide retention incentives to members who may be considering cancelling. 
• Apply discounts quickly without changing a member's membership. 

Create an Active Membership discount

Before you can apply a discount to members, you'll first need to create an Active Membership discount.

When creating a discount, choose Active Memberships under the Applies to setting.

Please note:

The Applies to option cannot be changed after the discount has been created.

When creating the discount, you can also configure:

• Percentage or fixed amount discounts. 
• Whether the discount applies to: 
  • All future recurring payments, or 
  • A specified number of upcoming payments. 

Note

Active Membership discounts are applied by staff only and cannot be used with promo codes.

Apply a discount to a member

To apply a discount to an existing membership:

1. Open the member's Client Profile. 
2. Select the Membership tab. 
3. Locate the active membership. 
4. Open the Actions menu. 
5. Select Add discount. 
6. Choose one of your Active Membership discounts. 
7. Click Apply. 

Please note:

• Only one discount can be active on a membership at a time.
• Discounts can't be added to an Active Member if the member already has an active discount (for example if they had a discount applied at checkout).

The discount will automatically begin from the member's next scheduled payment.

How discounts work

Once applied:

• The membership is updated immediately to show the applied discount. 
• The discounted price takes effect from the member's next scheduled payment. 
• Every discount application is recorded, including the staff member, date, and time for auditing purposes. 

Limitations

Keep the following in mind:

• Active Membership discounts cannot be applied during checkout. 
• Checkout discounts cannot be applied to existing memberships. 
• Active Membership discounts cannot use promo codes. 
• The Applies to setting cannot be changed after the discount has been created. 
• Discounts begin on the next scheduled recurring payment and are not applied retrospectively. 
• Only one discount can be active on a membership at a time
• Discounts can't be added to an Active Member if the member already has an active discount (for example if they had a discount applied at checkout).

Coming soon

The following improvements are planned for a future release:

Remove an applied discount

Staff will be able to remove an applied discount directly from a member's membership without contacting Support.

Remaining discounted payments

Memberships will display how many discounted payments remain, making it easier to track temporary discounts.